MKT118: Marketing Strategies and Techniques for Organizations
About this course
This intensive course has the following structure/outline –
| Course Outline | ||||||||||
| Course Name/Title | Marketing Strategies and Techniques for Organizations | |||||||||
| Course Number | MKT118 | |||||||||
| Who will benefit from attending? | The course is designed for executives with, or about to take up, marketing responsibilities and for those executives outside the marketing discipline whose role interacts with this function. Participants usually come from the following career levels:
· Senior, Mid-level and Junior Managers · Senior Functional Manager · Functional Manager · Specialist new to marketing
The course allows participants to sharpen their marketing skills, including designing, organising, executing and evaluating marketing activities in this complex global environment.
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| Course Learning Outcomes (CLOs) |
On completing the course, delegates will be able to –
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| Course Topics | Topics covered include | |||||||||
| Strategic Marketing Fundamentals
· Understand the intent and levels of marketing strategy · Learning how to apply the 4Ps of marketing · Performing market segmentation, targeting and positioning
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Day 1 | |||||||||
| Market and Customer Analysis
· Understanding the business environment · Generating customer insight · Performing competitor analysis
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Day 2 | |||||||||
| Business Growth Strategy
· Tools and frameworks for shaping marketing strategy · Identifying opportunities for customer value creation · Generating business growth opportunities
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Day 3 | |||||||||
| Marketing Strategy Planning and Implementation
· Formulating a strategic marketing plan · Implementing the strategic marketing plan · Using marketing analytics to measure effectiveness of marketing efforts
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Day 4 | |||||||||
| Course Scheduling Information | ||||||||||
| Course Run Dates | Course timings to suit EMBT College Schedule and/or client requirements
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| Course Duration | 4 days (this may be varied or customized to suit the client)
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The courses are delivered via instructor-led sessions. Emphasis is placed on the use of topical case studies and relevant simulations to impart practical knowledge and expertise. Sessions will involve a mix of instructor presentations and case study work, with supporting classroom discussions.
Assessment of performance will be through delegate-completed portfolio of work. The final course outcome is a college-issued Course Certificate of Completion which is also UK Ofqual-endorsed.