MKT118: Marketing Strategies and Techniques for Organizations

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MKT118: Marketing Strategies and Techniques for Organizations

About this course

This intensive course  has the following structure/outline –

Course Outline
Course Name/Title Marketing Strategies and Techniques for Organizations
Course Number MKT118
Who will benefit from attending? The course is designed for executives with, or about to take up, marketing responsibilities and for those executives outside the marketing discipline whose role interacts with this function. Participants usually come from the following career levels:

·        Senior, Mid-level and Junior Managers

·        Senior Functional Manager

·        Functional Manager

·        Specialist new to marketing


The course allows participants to sharpen their marketing skills, including designing, organising, executing and evaluating marketing activities in this complex global environment.


Course Learning Outcomes (CLOs)  

On completing the course, delegates will be able to –


CLO1 Explain the Basics of Marketing Strategy
CLO2 Characterize the Marketplace and Consumers
CLO3 Design a Customer-Driven Marketing Strategy & Mix
CLO4 Create a Successful Marketing Strategy and Plan. 



Course Topics Topics covered include  
Strategic Marketing Fundamentals

·        Understand the intent and levels of marketing strategy

·        Learning how to apply the 4Ps of marketing

·        Performing market segmentation, targeting and positioning


Day 1
Market and Customer Analysis 

·        Understanding the business environment

·        Generating customer insight

·        Performing competitor analysis


Day 2
       Business Growth Strategy

·        Tools and frameworks for shaping marketing strategy

·        Identifying opportunities for customer value creation

·        Generating business growth opportunities


Day 3
       Marketing Strategy Planning and Implementation

·        Formulating a strategic marketing plan

·        Implementing the strategic marketing plan

·        Using marketing analytics to measure effectiveness of marketing efforts


Day 4
Course Scheduling Information
Course Run Dates Course timings to suit EMBT College Schedule and/or client requirements


Course Duration 4 days (this may be varied or customized to suit the client)




Course Delivery Approach

The courses are delivered via instructor-led sessions.  Emphasis is placed on the use of topical case studies and relevant simulations to impart practical knowledge and expertise.  Sessions will involve a mix of instructor presentations and case study work, with supporting classroom discussions.





Assessment & Certification

Assessment of performance will be through delegate-completed portfolio of work.  The final course outcome is a college-issued Course Certificate of Completion which is also UK Ofqual-endorsed.




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