CIM – Chartered Institute of Marketing – Diploma & Postgraduate Diploma in Professional Marketing
About this course
This program has the following structure/outline –
| Professional Qualification Outline | ||||||||||
| Qualification Name/Title | Chartered Institute of Marketing – Diploma & Postgraduate Diploma in Professional Marketing | |||||||||
| Qualification Acronym | CIM | |||||||||
| Body Offering the Award / Qualification | Chartered Institute of Marketing | |||||||||
| Qualification Levels |
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| Description for each level of the Qualification |
Level 3: Foundation Certificate in Professional Marketing
· Marketing Principles (mandatory) · Communications in Practice (elective)
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3rd Level | ||||||||
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Level 4: Certificate in Professional Marketing
· Applied Marketing (mandatory) · Planning Campaigns (mandatory) · Customer Insights (elective)
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4th Level | |||||||||
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Level 6: Diploma in Professional Marketing
· Marketing and Digital Strategy (mandatory) · Innovation in Marketing (mandatory) · The Digital Customer Experience (elective) · Resource Management (elective) · Managing Brands (elective)
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6th Level | |||||||||
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Level 7: Postgraduate Diploma in Professional Marketing
· Global Marketing Decisions (Mandatory) The skills to assess and develop future marketing strategies to ensure your organisation can effectively meet the challenges posed by a dynamic and diverse global marketplace.
· Corporate Digital Communications (Mandatory) How to critically appraise corporate brand and the importance of digital communications in developing the corporate positioning and building brand equity.
· Creating Entrepreneurial Change (Mandatory) The dynamics of innovation and change, and to understand, develop and apply a range of disruptive strategies to drive the organisation success. |
7th Level | |||||||||
| Other Information about the Qualification |
Useful Facts and Requirements for the Qualification
· 1 – 3 months to complete a module, on average · 6 – 12 months to complete a certificate or diploma · Candidates have to be registered as CIM Members · Assessments are typically by means of written assignments
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| Qualification Levels Scheduling & Price Information | ||||||||||
| Qualification Level Run Dates | The courses for each qualification level are offered every semester. The semesters start at the months of September, January, May and July each year. Please contact the EMBT Admissions Office (admissions@embt-college.org) for specific start dates.
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| Course Duration | Each module runs for 12 weeks of the semester.
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Qualification Delivery Approach
The Qualifications are delivered via instructor-led sessions, held in one of three modes – online, on-site or blended. Emphasis is placed on the use of topical case studies and relevant simulations to impart practical knowledge and team-building expertise. Sessions will involve a mix of instructor presentations and case study work, with supporting classroom discussions.